“Most troops are not willing to die to help their boss avoid some unfavorable press.”
- Colonel Richard Kemp, The Journal of International Security Affairs
“But these [the ROEs, liberals] are the problems of the modern US combat soldier, the constant worry about overstepping the mark and an American media that delights in trying to knock us down. Which we have done nothing to deserve. Except, perhaps, loving our country and everything it stands for...This entire business of modern war crimes, as identified by the liberal wings of politics and the media...well ...the public does not have that right to know.”
- Marcus Luttrell, Lone Survivor
It’s a common complaint about the Rules of Engagement: they only exist because “military leaders are afraid of bad public relations.”
They are absolutely right. Military leaders do fear bad publicity. I think that’s a good thing.
Military leaders should care about the opinions of our citizens. And not just Americans, but the opinions of the civilians in countries we occupy, and the citizens of the world. In our democracy, our military serves at the behest of the governed, and thank God they do. Some Warfighters--like Luttrell--want the rest of the country to turn away and let “them do their jobs” when they deploy. In a democracy, that is impossible.
But it isn’t just the opinions of Americans that matter. When our troops deploy to a foreign nation, public opinion matters more than almost anything else. In state-on-state war, the enemy is easy to find, and the populations of the nations involved are on one side or the other. But we haven’t fought a war like that in decades. In modern, messy counter-insurgencies, winning over the civilian population is the goal, not the destruction of the enemy’s forces.
So we care about bad PR in insurgencies. Not doing so is quitting before we get started.
We also care about preventing insurgencies and state-on-state wars in the first place, so we have to care about the thoughts of the citizens of the world. Our military is probably America’s most prominent ambassador around the world. It certainly gets the most press coverage. Our success in Afghanistan and Iraq will strengthen our position internationally. If we win, but alienate other people, I mean, that’s the definition of pyrrhic victory.
Finally, Americans care about how we win wars--not just if we win. Frankly, the only alternative is that our military would not care what Americans think, believe or feel. That just seems like a dangerous road to travel down. So if our citizens--in whose name the military fights--don’t want to see dead children, torture or murder on its behalf, then so be it.
Military leaders constantly praise duty. Following the Rules of Engagement and the will of the American people is a part of that duty. (Think MacArthur at West Point, or the Army Values)
The military cares about bad public relations. And we should thank God they do, because if they didn’t, we wouldn’t be in a democracy.